Hybrid Spec Content Creation
Dior Spec Content
2024
Magazine | Outdoor | Social Media
Skills
Art Direction
Creative Design
Synthography
Integration & Relighting
Creative upscaling
Here, I explore new visual dimensions through a hybrid approach, blending meticulously cut-out and relit photographs of a Dior muse or model with dreamlike compositions generated by AI. This project aims to showcase the power of combinatory worlds, serving emotion to enhance and distinguish the visual impact of campaigns. My approach strives to merge reality and imagination with maximum finesse and boldness, offering the brand an unprecedented medium of expression in advertising. The attempt to marry two realms to amplify impact reminds us that the desire to evoke emotion remains at the heart of any true advertising revolution.
Print Ads
2024
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Creative Process Preview
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Hybrid Ads Proposal
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