Nike "Stylishness"

This spec campaign for Nike explores the concept of style as a rare and powerful asset, with two striking visuals designed to captivate a young audience seeking authenticity and distinction. Created by blending AI-generated illustrations with traditional layout and typography techniques, this campaign breaks away from conventional advertising norms. Illustration takes center stage here, appealing to a generation influenced by pop culture, manga, and comic books. Through bold, vibrant aesthetics, this campaign embodies Nike’s essence: inspiring everyone to find their own greatness by cultivating a unique sense of style. A vision of style not as a fleeting trend, but as a timeless force accessible to all.