AI-Driven Spec Campaign
Ralph Lauren
2024
Video | Print | Outdoor
Skills
Creative Direction
Art Direction & Graphic Design
AI Prompting & Image-to-Video Animation
Motion Graphics & Transition Effects
Video Editing & Color Grading
The gazes are as vast as horizons, and the wind seems suspended in the air, ready to caress the fabrics and faces. Here, nature intertwines with refinement, the landscape becomes an ally to sophistication, and each portrait breathes the freedom that defines you. Ralph Lauren elegance has never been merely about appearance; it lives within the movement and the breath of the moment. This aesthetic explores dualities: strength and softness, boldness and restraint. The garments rest like delicate armor, witnesses of a world both past and future, rooted in the earth yet aspiring to the sky. Ralph Lauren is not something you wear; it’s something you inhabit, like a refuge, like an ideal.
This spec campaign invites you to capture the essence of this journey, where clothing becomes language, where every fold and every texture tell the story of a serene audacity, an elegance in perpetual motion.
AI-Driven Video Spec Ad
Key Visuals
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Additionnal Visuals
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